I recently converted my Instagram account to what’s called a “Creator Account” this past weekend. Sad to say, I don’t see much of a difference between Instagram Business vs. Instagram Creator.
Before all of this, I first discovered Instagram Business in the summer of 2018 and never looked back. I converted my personal account to business because of the juicy metrics that came with the feature. I have found these very helpful in finding out metrics for each posts that I post.
One of the coolest feature I have found from Insights is the ability to see if people found you from “Profile”, “Other”, “Location” & “Hashtags” on each Instagram post. I’m still legit confused about “Other” because I have seen that posts of mine that get zero likes still receive views “From Other”. These kind of metrics can have you puzzled and make you go “hmm”.
Since about mid-July all of my posts since then have lost the “From Profile” and have been lumped under now what seems to be “From Other”. You can see a previous post of mine from earlier this year on Instagram Metrics.
Instagram, is this a common bug? I”m sure that given the previous trends from the months before, people didn’t stop going to my Instagram entirely.
I decided to give in and try the “Creator” account to see what all the fuss was about. It’s an option that’s slowly rolling out to Instagram users on a daily basis. From my experience, it was exactly the same as the business account, but they heavily focus on your audience growth on a daily basis.
You can see how many people follow & un-follow you on the daily. This area is called the “Growth” tab and it’s highly useful, if you care about your follower account that is.
Now for the final reveal of what comes with your Creator account.
That’s pretty much it. You can also have the ability to have “branded” content, but that isn’t something that really pertain to me, yet.