I’ve been wanting to write this post for quite some time now. I converted my Instagram account to a business account back in the summer of 2018 to gain better understanding of who was visiting my Instagram. (F.Y.I. You don’t need to be an actual business to actually enable this feature, you can be a blogger, influencer, etc).
I recently disabled this feature and went private, so when I re-enabled the business account, it deleted all my old data. WARNING: Don’t go personal account unless you’re ready to lose all that data & metrics from older posts! I don’t run a business so that’s actually okay for me to lose this kind of data.
How do you setup an account for business? Head into your settings and go to “Switch to a Business Account”. It’s a 3 step setup and you’re all good to go. You can start using this right away, there’s no waiting for approval. For all new posts as a business, you will see these new metrics.
I am going to start off by your new business dashboard. You will see right below your username the “23 profile visits in the last 7 days” or something quite similar. These are obviously not unique visitors and more impressions. You will also see the “Promotions” button where you can sponsor a post on Instagram. I don’t need to do that, but if you run a business that heavily relies on advertising, this would be for you.
Note: Oh, look at that 521 followers. I’m lame and have no real big numbers. I don’t really need a big number of followers. I mainly use this feature for fun to be honest.
So if you click on those 3 lines on the upper right corner, you can find your dashboard and all of those juicy metrics you’re itching to see. This is called the “Insights” area. There is 3 total areas under Insights, your “Content”, “Activity” and your “Audience”.
Note: Bear in mind, it does take about a week to finally see your history and build metrics.
You can discover how many profile visits for each day and the accounts reached for each day and the week total.
Oh, well lookie here. I lost 5 followers in the last week. I now have a total of 521 followers. With all the spammy accounts following me lately, I’m not shocked. (I don’t mind poking fun at myself for losing followers, I hardly look at those numbers).
Under the “Audience” tab, you will see where your followers are most likely based. They only show your top 5, so this won’t have complete details on where they are all coming from. You can also scroll down and see the Age range and gender of those followers.
Now we head into the “Content” section.
Here we have the Content and impressions for each post. When you click on each image and get more detailed metrics under the “Insights”, you will see something that looks like this:
This is probably one of the most important areas you’re going to heavily focus on. This is each post impressions, follows and overall reach. One of the most confusing parts of this is the “From Other” area down below impressions. Other can come from posts that were sent through Messages or impressions that came from the “Following” tab to see what your followers are liking. I’ve had “From Other” for posts that had no likes, so this is just a guess and what I’ve read on the Interwebs.
The “From Profile” is the most easiest to understand, this means they went to your profile and clicked on that image. You can see from above, they weren’t following me (most likely). So the 5% of 40 equates to 2. So, about 2 people saw this post that didn’t follow my account.
For the second post, I noticed that this one had a little more action, with users coming from Profile, Location and Other. You will see this post generated 11 profile views which was pretty high to be honest.
Down below is an Instagram post with a little more excitement and engagement. I tagged my old school accounts in this post and got quite a bit of views from doing so.
This blog post was meant to more be a short blog post about the quick benefits of running an Instagram account where you want an idea of who is looking at your stuff and gain a better understanding of what posts are doing better than others.